How to Generate More Leads With a Squeeze Page
A squeeze page is a stand-alone page that is typically used
as a lead generation or landing page for a special offer or marketing
campaign. It offers the visitor access to some piece of information in
exchange for the visitor's name and primary email address. This contact
information has been "squeezed" out of the visitor, hence the name of
the page. A squeeze page typically consists of an attractive graphic,
compelling headline, a short list of benefits that the visitor will
receive from your free information, and a form for the visitor to
complete to receive the information.
Two key things to remember as you create your squeeze page:
1. Don't use a squeeze page as the home page of your website. I've
seen numerous service professionals do this, much to their detriment. A
squeeze page provides little content for search engine spiders to index
and may block the indexing of the remainder of your site, so you hurt
your chances of using SEO to rank high in the search engines.
In addition, requiring contact info to enter your website will turn
repeat visitors away. The best-selling feature on my website is the
sheer volume of information that I provide. I've had some clients tell
me that they camp out on my site for a week and absorb what I've written
before they decide to hire me. Now, if they were forced to enter their
contact information every single time they visited my site, I'm sure
that they would become annoyed and simply leave and find someone else to
help them. And, who wants to be hijacked in order to shop on your
website and potentially give you money?
2. Don't distract your visitor. Your squeeze page should be a single
page with no other links to distract visitors from your primary call to
action -- exchanging their contact information for the free giveaway
that you're providing.
Here's what you need to get started with your squeeze page:
1. A domain name. The domain name for your squeeze page should
mirror or closely resemble the name of your giveaway or a prominent
feature of your product. So, for example, if you are a hypnotherapist
and you're making available a podcast on how to use self-hypnosis to
lose weight, then you'd want to try and get a domain name like
LoseWeightFast.com. Try and get the .com version of your domain name if
possible, but if that's not available, seek out the hyphenated version
of the .com domain name.
2. Your give-away. You have two goals for your squeeze page:
obtain the contact info from your visitors and get them into your
marketing funnel to eventually convert them into paying customers. The
best way to obtain contact info from a visitor is to create an
information product (ebook, electronic tips booklet, special report,
podcast or other audio file, ecourse, video, etc.) that will be valuable
because it provides the answer to a major challenge faced by the
visitor. Upon realizing that she can get some free information to dim
the pain of her problem, the visitor gladly parts with her name and
primary email address to obtain the free giveaway.
3. Attractive graphics. To make your product more appealing,
you need to create a graphic representation of your giveaway. The
graphic image may be in the form of an book cover, spiral bound report,
CD/DVD cover, podcast album art, etc. There are a number of graphic
artists who create these images, and there are several pieces of
software you can purchase to create your own. I've never been too happy
with the results from software, so I use Heather Colman of
CustomDesignGraphics.com,
who does an incredible job. A good graphic designer can help you with
an attractive banner to place at the top of your page, as well.
3. Compelling headline and benefits listing. Your squeeze page
will be rather short, but it needs to contain enough information so that
the visitor has a clear understanding of how your giveway will help him
solve a problem. To accomplish this, create a compelling headline and
an attractive listing of benefits that the visitor will experience upon
receiving your information. For help with your headline, download the
free 3 Minute
Headline Creator, which I've found to be an amazing tool to help
me develop my headlines.
4. Form Creator/Contact Manager. You can simply create a web
submission form within your web design software to collect the contact
information from you visitors, or you can use a more full-featured
service that help you create the form on the squeeze page, collect the
information, and offer email broadcasting and followup autoresponders. I
highly either a shopping cart,
GetMoreClientsCart.com, to help you with this, or an
autoresponder service like
GetMoreClientsAutoresponder.com.
5. Thank You Page. This is the page you'll create with
instructions for obtaining the free giveaway. After thanking the
visitor for his request and providing the download information, you can
also use the real estate on your thank you page to up sell the visitor
to one of your products, point him to a resource on your primary
website, or engage him by asking him a few questions in a survey.
6. Follow-up autoresponders. The ability to continue to reach
out and "touch" your prospective customers is key in developing a
relationship with them so that they move from a prospective customer to
a purchasing customer. I create a series of 6-10 or so autoresponders
that are sent out over the 3 weeks following a download to check in with
the visitor, or to introduce the visitor in another item. The
shopping cart
service I use has autoresponders built in. Other reliable
autoresponder services include
Aweber.com and
GetResponse.com.
Here's an example of one of my squeeze pages.
http://www.onlinebizcoachingcompany.com/gmconline.htm.
A stand-alone squeeze page can serve as a lead generating machine for
your business. With a little forethought, you can have your page created
in as little as one hour.
(c) 2009 Donna Gunter
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Internet Marketing Automation
Coach Donna Gunter helps independent service professionals create prosperous
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