What's Your "Talking Domain Name"?
Many times when a business owner picks a domain for her
website, the domain name that is chosen and used is the name of the
business that's already been established, or perhaps the owner's name is
used. However, a person's name or the name of a business isn't always
memorable nor is it always easy to spell. That's why I encourage my
clients to get a "talking domain name" that they use in publicity
efforts, like for radio, TV, or newspaper interviews. So, instead of
using the URL of their primary business website, they would instead give
a shorter, more easily-remembered domain instead that would point to the
owner's primary website.
How important is this "taking domain name"? I think it's vital. Which
is easier for you to remember, JonesChiropracticCenter.com, or
PainBeGone.com? The latter is easier to remember, is easy to spell, and
clearly outlines a result that many patients receive at Jones
Chiropractic Center. And, now that you can pick up a domain name for as
little as $2/year with some registrars, it's a no-brainer to pick
several domain names for your business that you choose to use in
different situations for different purposes.
How do you pick a good "talking domain name'? Here are 5 strategies you
can use to find the perfect "talking domain name" for your business:
(note--the URLs used in the examples below are only examples -- I
haven't checked on their availability nor determined if the domain is
actually in use.)
1. Problem that your clients have. Do many of your clients
share a common problem or difficulty? If you're an auto body shop, your
"talking domain name" might be DentMaster.com, for example. Make a list
of problems with which clients commonly approach you and see if a great
name emerges from that list.
2. Solution that you offer your clients. What problem or pain
do you take away from your clients and help them solve? If you're a web
designer, EasyWebSite.com might work for you, or if you're a personal
chef, QuickMeals.com would do the trick. Start listing the types of
solutions that you offer for your clients and see if something catches
your imagination.
3, Benefit of working with you. How do clients benefit by
working with you -- do you help them get results, find more time, make
more money? If you're a Virtual Assistant, you might use
FindMoreTime.com. If you install home alarms, SafeHome.com is a great
benefit of working with you. Brainstorm your list of benefits that you
offer clients and choose an especially compelling one for your "talking
domain name".
4. Description of what you do. If your business name or your
primary website name isn't clear about the service you provide, then use
your "talking domain name" to do that for you. For example, I recently
spoke with an author whose website reflected the long name of her book
-- a name that was almost impossible to remember. She was getting ready
for some major publicity and I encouraged her to find a shorter, more
unique domain name to use during that PR stint. I encouraged her to
think about a shorter name that accurately described what she does, and
we decided that a domain name that she had already purchased was
absolutely perfect for her. So, a domain name like YourDogTrainer.com
or AnimalDoctor.com or GraphicDesignExpert.com might do well as your
"talking domain name" as well.
5. Outcome or result of working with you. What is the final
result that you offer your clients? If you're a dog trainer, a name
like GoodDog.com would be appropriate. If you're a real estate agent,
you might use YourNewHome.com. A money coach might use MoreMoney.com.
Write down 2-3 final outcomes that your clients gain by working with you
and determine if any of them would make an appealing domain name.
Just because you might have a long business name or use your given name
as your business name doesn't mean that you have to use either of those
names when you tell others what you do. Pick a domain name that is
shorter yet memorable that you can use with great success in your
publicity efforts.
(c) 2009 Donna Gunter
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Internet Marketing Automation
Coach Donna Gunter helps independent service professionals create prosperous
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automate their businesses, leverage their expertise, and get found online.
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